You're missing the real incentives for why this happens.
A (Nykaa/PayTM/..) hires B (iZOOlogic) to protect their brand. There's not much work B does, except for running off-the-shelf software, and filing complaints on behalf of A. This would include legitimate takedowns (say phishing websites to fool A customers), domain-impersonations, or a lot of fair-use stuff that the companies might not want (Domain registrations for A.sucks).
Every quarter, B has to go and charge A for an invoice, and the invoice has to _show some numbers_. The contract goes away unless they actually do some "brand protection". Filing silly DMCA notices is the easiest way to pad these numbers, so that's what B ends up doing.
Thank you for bringing some gold from the forgotten corners of the internet! Love and really look forward to all the newsletters you send out! It's really fun.
I was sent a public service video by a friend on signal in which a policeman talks about cyber crime. In the video he goes on to talk about how the victim was fooled into believing he had won a lottery etc and interestingly two of the websites he mentions in passing of having fake sites etc was meesho and nyka as far as I remember. I wonder if that fits in to this puzzle 🤔😅
You're missing the real incentives for why this happens.
A (Nykaa/PayTM/..) hires B (iZOOlogic) to protect their brand. There's not much work B does, except for running off-the-shelf software, and filing complaints on behalf of A. This would include legitimate takedowns (say phishing websites to fool A customers), domain-impersonations, or a lot of fair-use stuff that the companies might not want (Domain registrations for A.sucks).
Every quarter, B has to go and charge A for an invoice, and the invoice has to _show some numbers_. The contract goes away unless they actually do some "brand protection". Filing silly DMCA notices is the easiest way to pad these numbers, so that's what B ends up doing.
Very good point. I didn't think of it in this way.
This is the kind of internet that I fell in love with in my teenage. Thanks for these posts man. Just binged all your articles.
Thank you for bringing some gold from the forgotten corners of the internet! Love and really look forward to all the newsletters you send out! It's really fun.
I was sent a public service video by a friend on signal in which a policeman talks about cyber crime. In the video he goes on to talk about how the victim was fooled into believing he had won a lottery etc and interestingly two of the websites he mentions in passing of having fake sites etc was meesho and nyka as far as I remember. I wonder if that fits in to this puzzle 🤔😅