10 Comments

Here after your adventurous action dotpe API 😎

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What a fun and engaging read.. glad you had this treasure hunt! Loved the video as well..

Internet was so new and people were naïve back then.. maybe someone discovers things we build today on the internet and think the same about us decades later :D

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Wow. This was a fun read.

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what a nice random blog, i was very young at the time this lays flavour was launched (for me to have tried it) but definitely feels good to know what your favourite brands did in the past and how far they’ve evolved. Good read for sure! omw to grab the orange lays rn

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Loved the wild goose-chase.

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this was so interesting to read!

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What a fun read. Glad you could follow the trail of chip crumbs to a satisfying conclusion. :)

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I adore solving a good internet mystery... I recently returned a wallet I found on the ground using a combination of LinkedIn, calling Filipino phone numbers and good old fashioned deduction and was delighted. Also, not sure if you read this article about chip flavours from last year but it is delightful! https://www.theguardian.com/food/2023/dec/02/the-weird-secretive-world-of-crisp-flavours

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Thank you for sharing this. I did read this article and you're right, it is delightful!

In a similar vein, Mint did a piece on Lays India's potato chip flavouring specialist back in 2009 https://www.livemint.com/Home-Page/vgZynJ4eW0yKY5YDbOXh6N/A-matter-of-taste-striking-the-right-note.html

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definitely one of the most interesting thing i've read lately! so glad to stumble upon your newsletter.

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