11 Comments
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Tejesh's avatar

Here after your adventurous action dotpe API 😎

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Srishti Parakh's avatar

What a fun and engaging read.. glad you had this treasure hunt! Loved the video as well..

Internet was so new and people were naïve back then.. maybe someone discovers things we build today on the internet and think the same about us decades later :D

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Namit H's avatar

Wow. This was a fun read.

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Aaqib Raza Khan's avatar

So good to read this random piece of information. I love a good slueth story.

I discovered you after the DotPe expose, and then went down the rabbit hole of your other blogs. Fantastic stuff all around. Have subscribed to your stack. Excitedly looking forward to more. All the best!

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anoushka's avatar

what a nice random blog, i was very young at the time this lays flavour was launched (for me to have tried it) but definitely feels good to know what your favourite brands did in the past and how far they’ve evolved. Good read for sure! omw to grab the orange lays rn

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K@RCINOG3N's avatar

Loved the wild goose-chase.

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Pankhuri's avatar

this was so interesting to read!

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Rohan Banerjee's avatar

What a fun read. Glad you could follow the trail of chip crumbs to a satisfying conclusion. :)

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Shanti's avatar

I adore solving a good internet mystery... I recently returned a wallet I found on the ground using a combination of LinkedIn, calling Filipino phone numbers and good old fashioned deduction and was delighted. Also, not sure if you read this article about chip flavours from last year but it is delightful! https://www.theguardian.com/food/2023/dec/02/the-weird-secretive-world-of-crisp-flavours

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peabee's avatar

Thank you for sharing this. I did read this article and you're right, it is delightful!

In a similar vein, Mint did a piece on Lays India's potato chip flavouring specialist back in 2009 https://www.livemint.com/Home-Page/vgZynJ4eW0yKY5YDbOXh6N/A-matter-of-taste-striking-the-right-note.html

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Bazam Jasim's avatar

definitely one of the most interesting thing i've read lately! so glad to stumble upon your newsletter.

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